While this site may contain other writing samples, etc., this page details PR and marketing projects I have worked on as a freelance consultant or as part of an agency.
Ogden Pioneer Days: As a volunteer marketing committee member starting in February 2015, we are currently auditing past marketing efforts and are beginning to implement changes to the PR and social media campaigns in support of the Ogden Pioneer Days rodeo and other celebrations.
The Antics: In the fall of 2011, I helped the Antics – an improv comedy troupe – formulate a PR and marketing plan. I did situation research on the client and their key publics, presented the findings to the troupe, and trained troupe members to act on the decided upon tactics.
Community Abuse Prevention Services Agency and Sexual Assault and Anti-Violence Information center: In the fall of 2011, as the account manager for a team of seven, I have conducted situation research (including conducting focus group interviews), planed events, written and produced public service announcements, and designed media kits for SAAVI at USU. As the account manager, it was my responsibility to keep the center informed of how we were helping and contact them if we needed any additional information. One event we organized and promoted succeeded in getting the sexual abuse clinic covered on the front page – above the fold – of a local newspaper.
American West Heritage Center: As part of a larger team in the spring of 2011, I did situation and event research for the American West Heritage Center and their Baby Animal Days event. I also presented the findings of the research to the board of directors for the center and made proposals for improvement.
Cache Valley Area Investors Association: In October 2010, I wrote a press release for the CVAIA to help them with awareness and cause promotion, ultimately leading to an increase in membership and the funding of a restaurant (as well as securing its produce supplier) and music venue.
NoiseFloor9: In the fall of 2010, I wrote a press release for NF9, a music recording and production studio, to help raise awareness. I also helped put together a portfolio for the studio. Included was a company newsletter, a pamphlet, TV and radio spots, as well as a draft presentation for a merger with another company.
Social Media Club of Cache Valley: In September 2010, I wrote a press release for the SMCCV to help raise awareness of the organization.
William Wrigley Jr. Company: As part of a three-person team in the fall of 2010, I helped design and write an ad proposal for Wrigley’s sustainability campaign.
Paul Siddoway 