Posts Tagged marketing

Video Production

Throughout 2014, I had become MarketStar’s go-to person for video production. I have written a dozen external and internal facing videos over the past year and a half. I often shoot and edit the videos myself, or use a vendor working under my direction when needed.

To view the videos, click here: https://marketstar.wistia.com/projects/hiepy7vh8m

In October 2014, one video which I wrote, shot, and edited won Jive Software’s Workstyle Award at their annual conference.

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Students Expected to Raise Nearly $200,000 for Entreprenuers in Developing Countries

This article was originally posted November 2011 by The Huntsman Post.

Students Put Skills Into Practice by Raising Money for Worthy Causes

By Paul Lewis Siddoway

It may be hard to see, at first, how a shotgun-shooting contest could help an entrepreneur in Peru. And most probably wouldn’t think that dropping a professor into a cold dunk tank in front of the George S. Eccles Business Building might help someone in Africa start a new business.

Dave Herrmann is only dry for a split second after someone scores a hit on the dunk tank.

It is easier, however, for students at the Jon M. Huntsman School of Business to make that connection, especially those in marketing classes taught by David Herrmann and Ron Welker.

Students in management 3110 spend each semester executing service projects; many of them with a goal to raise money for the Small Enterprise Education and Development program, or SEED. Other teams chose to work on other projects for other non-profits or a worthy cause of their choice.

All of the teams are under the same obligation to demonstrate they have learned something in class. Mr. Hermann, executive-in-residence in the Huntsman School’s management department, said the assignment is designed to help develop leadership, and harness the power of teamwork as the students plan, organize, execute, and report on their projects. To give them a goal, he said the revenue from their projects could be used to help fund the SEED program, which started in 2007.

This semester, he said he expects the total amount of money raised by Huntsman students for the SEED program will be between $180,000 and $190,000.

The SEED program, Mr. Herrmann said, is designed to give students hands-on learning as students mentor and teach aspiring entrepreneurs in developing economies, adding that some graduate and undergraduate students spend a semester doing internships as “permanent players” in Ghana, Peru, or Uganda.

At least two student interns are on-location year-round, teaching local entrepreneurs about basic business principles, he said. Study abroad students then come for a week and help filter through business plans written up by those who have completed the course taught by the Huntsman student interns.

Dave Herrmann plunges into the cold waters of a dunk tank knowing it was for a good cause. The dunk tank was part of one of the many fund-raisers his students conducted to raise money for would-be entrepreneurs in developing countries.

The money raised by students at the Huntsman School, which Mr. Herrmann said is kept separate from university funds, will then be loaned to qualifying entrepreneurs as micro- or small-enterprise loans. Of the sixteen business plans submitted in Peru last summer, he said half were approved and given loans.

“We don’t want to set anyone up for failure,” he said. “If it’s not going to work, we don’t fund it.”

Once the loans are given out, Mr. Herrmann said student interns check up with the entrepreneurs on a weekly basis and continue to mentor them, teaching them such things as how to make monthly financial statements.

Chelsey Funk, a senior studying economics, said her time with SEED in Abomosu, Ghana, was the most rewarding experience of her college career. Along with the other Huntsman students, she said they were able to help 31 individuals start or expand small businesses.

As the businesses grow, the loans increase as well, Mr. Hermann said, adding that he is taking MBA students to Africa in November to analyze a potential medium enterprise loan for a cocoa processing plant.

The SEED program provides students with opportunities in all four of the Huntsman School’s areas of emphasis as student work in a foreign culture, analyze business plans, and mentor local entrepreneurs. Melody Jensen said her three months in Africa helped “drive home” the importance of having an entrepreneurial spirit.

“In the eastern region there aren’t a lot of options for employment,” she said, “so people have to make things happen on their own. I definitely gained a greater understanding of what it takes to start and sustain a business.”

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Online books spark millions of hits

This article was originally posted September 2011 by The Huntsman Post.

Huntsman professors post their free books online, generate millions of hits

By Paul Lewis Siddoway

Two professors at the Jon M. Huntsman School of Business are providing students around the world with free books for their accounting classes.

Larry Walther

Larry Walther, a professor and head of the School of Accountancy, published Principles of Accounting online and offered it to the world for free in 1998, saying that it seemed like “the obvious thing to do at the time.” The book now receives 10 million hits a month from more than 100 universities and colleges.

Dr. Walther’s Principles of Accounting and seven other free volumes he co-authored with Chris Skousen, an associate professor of accounting at the Huntsman School of Business, provide access to the lesson text, workbook problems, and video supplements for lower division accounting principles classes.

Dr. Skousen said since he began using e-books in 2009, they have had a global reach. Instructors from institutions all over the world have started using the Huntsman professors’ e-book materials, including Jared Burgess, who received his MBA from the Huntsman School in 2010 and is now teaching in Korea.

Chris Skousen

The books are also examples of other pillars of the Huntsman School.

“Innovation, entrepreneurship, and leadership are all part of the Huntsman School’s mission,” Dr. Skousen said. “That’s what we’re doing here; we’re at the front of the new thing. The way things are going, you’re going to see a lot more e-books.”

Dr. Walther said that part of his reasoning for offering his books for free was that he hoped to help students. He also said he wanted to keep the information and examples current, without having to reprint the whole work. Dr. Skousen added that the format seems to be the preferred method of students.

“In one class, only one of forty-six students said they preferred to have a real textbook,” Dr. Skousen said. “So now we made it possible to print the whole book, not just each PDF file.”

In July, a national survey by Kelton Research reported that 62 percent of students surveyed would study more often if they could access their textbooks digitally, and 54 percent would study more efficiently.

The books that Dr. Walther and Dr. Skousen have written are available at www.bookboon.com, a website that offers downloads of textbooks, business books, and travel guides for free. Dr. Walther’s work is available at www.principlesofaccounting.com.

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Former Jazz marketing exec joins Huntsman School

This article was originally published in the Fall 2011 edition of the Huntsman Alumni Magazine.

A former Utah Jazz executive has joined the Jon M. Huntsman School of Business team as a lecturer and a co-director of strategic marketing and brand management.

For the last five years Eric Schulz has been the marketing head of the Larry H. Miller Sports & Entertainment Group, overseeing the Utah Jazz, Salt Lake Bees, KJZZ-14 TV, and other Miller properties. In his new position, he will draw from his experience in marketing and brand management with international companies such as Disney, Coca-Cola, and Procter & Gamble. He also has experience in sports marketing, having worked on the Olympics, in the XFL Football League and in minor league baseball.

Mr. Schulz is the author of The Marketing Game, How The World’s Best Companies Play to Win. Since 2002, he has taught product marketing and brand management to MBA students at the University of Utah and Brigham Young University. Mr. Schulz earned an MBA from the Marriott School of Management at BYU.

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Student wins national recognition and a silver mug

This article was originally posted December 2010 by The Huntsman Post.

By Paul Lewis Siddoway

A Jon M. Huntsman School of Business student is one of only three students nation-wide this year to receive a prestigious public relations scholarship.

Natalie Curtis is one of three students in the nation to earn a prestigious public relations scholarship. – Photo by Steve Eaton

Natalie Curtis, a senior majoring in public relations and minoring in marketing, was notified recently that she was selected to receive the Betsy Plank Public Relations Student Society of America (PRSSA) Scholarship.

The winners of the Betsy Plank PRSSA Scholarship are chosen by the Champions of PRSSA, an organization founded by Betsy Plank for public relations professionals. Ms. Curtis was selected because of her outstanding leadership experience, academic honors and PR and marketing extra-curricular experience, according to the Champions of PRSSA, sponsors of the Betsy Plank PRSSA Scholarship.

The winners were announced in October at a national PRSSA conference in Washington, D.C., but Ms. Curtis decided not to attend, opting instead to stay at USU and focus on class work.

Giving credit to her professors at USU for providing her the tools to succeed in her field, Ms. Curtis said she is glad that her recognition reflects well on the PR program and USU as a whole.

“My education at USU has helped me a lot,” Ms. Curtis said. “The application required a 300-word essay, and I pulled information learned from my professors in my classes in the JCOM Department, as well as from the Huntsman School.”

The scholarship came in the form of a $750 cash reward that is to be used for academic purposes. It also included a silver mug engraved with her name and the name of the award. The scholarship has benefited students interested in public relations since it was established in 1989.

Ms. Curtis has also been serving as the director of True Blue Communications, the student run PR firm on campus.

Ms. Curtis said she is moving to Belgium to do an internship with Obelis, a company in Brussels. She said she hopes to someday work in public relations for an international travel company.

“I’m really eager to apply everything I’ve learned from my classes and practical experiences,” Ms. Curtis said. “I know my education at Utah State and being a member of PRSSA have prepared me for the professional world.”

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