This article was originally published in the Fall 2011 edition of the Huntsman Alumni Magazine.
A former Utah Jazz executive has joined the Jon M. Huntsman School of Business team as a lecturer and a co-director of strategic marketing and brand management.
For the last five years Eric Schulz has been the marketing head of the Larry H. Miller Sports & Entertainment Group, overseeing the Utah Jazz, Salt Lake Bees, KJZZ-14 TV, and other Miller properties. In his new position, he will draw from his experience in marketing and brand management with international companies such as Disney, Coca-Cola, and Procter & Gamble. He also has experience in sports marketing, having worked on the Olympics, in the XFL Football League and in minor league baseball.
Mr. Schulz is the author of The Marketing Game, How The World’s Best Companies Play to Win. Since 2002, he has taught product marketing and brand management to MBA students at the University of Utah and Brigham Young University. Mr. Schulz earned an MBA from the Marriott School of Management at BYU.